I have been looking at examples of how different organizations use and guide the use of social media and web 2.0 tools the past day or so.
One issue that has come up repeatedly in discussions (from several organizations who are still "testing the waters" of social media) that I have been involved in is a concern about negative responses, comments, etc.
Just now while actually looking for something else I came across this clip on YouTube about World Food Day 2008.
I like the clip very much ... but there's something else that's more important to see.
The most interesting thing is the comments that come after the clip ... take a look, there's just sixteen, but they are all very positive and many of them indicate that the person(s) has a new awareness of World Food Day as a result of seeing the clip. Not bad :-)